News from the Swedenborg Foundation

From Rev. Jeremy Simons, Cathedral Chaplain
July 30, 2019

I don’t know how many readers of the Post are also regular viewers of the “Swedenborg and Life” YouTube series, with Curtis Childs and Rev. Dr. Jonathan Rose. I was excited to see that their YouTube channel now has over 77,000 subscribers, and that a video posted on June 24 has 106,645 views as of Sunday, July 28. Here is the Foundation’s Executive Director Morgan Beard’s description of how this happened:

“The second 2019 season of Swedenborg & Life, which explores different aspects of what happens to people after they die, launched on June 24, and two weeks later the first video in the season, “What Happens Immediately after You Die,” went viral, producing a huge spike in watch time in early July.
“A couple of related videos also saw a boost in traffic from the same viral spike: A new (June 27) episode of News from Heaven called “An Interview with Spirits Three Days after They Die” (201,800 minutes watched) and a video from last year, “Five Reunions in the Afterlife” (122,400 minutes watched). The overall increase in traffic due to the spike (based on a comparison of that 28-day period to the previous one) was a 105% increase in minutes watched, a 73% increase in views, and an additional 72,000 unique viewers.
“The spike in views was primarily organic, meaning that it was the result of YouTube promoting the video to people interested in related topics. However, the video had been crafted based on search engine optimization (SEO) techniques like using popular search terms in the title and video content in order to get attention. Once the video started accumulating higher-than-average views, YouTube’s algorithms took notice and started recommending it more frequently. Along with the surge in views and minutes watched, we picked up 3,000 new subscribers over the course of that month, which put our total subscriber count over the 75,000 milestone in early July.”

What I especially love about these videos is that they are almost entirely based on direct quotes from the Writings, repeatedly showing the passages and giving the references for these amazing truths. It is astonishing that so many people are tuning in to see this.
Curtis Childs will be speaking at the 2019 IANDS (International Association for Near Death Studies) Conference held this year in King of Prussia on August 29-September 1. On October 27, you might like to attend “SwedenJam Live 2019,” featuring Curtis and Jonathan, and a musical concert with them along with Reade McCardell and Edwin Herder. It is at World Cafe Live in Philadelphia near 30th Street Station, from 1:30 to 3:30 p.m. These are opportunities to meet people who watch “Swedenborg and Life.”


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